“Poses make their first public appearance at New York Jones Beach as sunsuit tops. Inventor claims they can also be worn for active sports.
“For 5000 years clothes have been draped, tied, pinned and buckled on the human form. This year, for the first time in history, they will be glued. Charles L. Langs, a Detroit industrialist, has invented a new kind of bra consisting simply of two cloth cups. Strapless, wireless, and backless, the cups, held on by a thin but strong adhesivi around their rims, provide the usual support yet are painlessly removable. Langs claims that Poses (pronounced pose-ease), as he calls them, will stick tight even though the wearer dives from a 10-foot board and that they give an unusual sense of freedom. However, while they actually cover more area than many of the conventional bras, Poses also give the wearer a startling look, especially when she is seen from the rear.”
Photo and text from Life, 1949. The article also said Langs planned to produce 200,000 per day.
A month or so after the article, the ad, below, appeared in Life.
I’m sure as hell glad guys don’t wear anything over their beautiful pecks.